6/20/2024
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by Jens Kuerschner

How to keep Events updated in Users' Calendars - and why Subscriptions are a Bad Idea

Plans change. Keeping events updated in your customer's calendars can be tricky. Often it is not working. Time for some best practice!

Replace out-of-date events in the best possible way

In the modern world, keeping track of events and appointments can be a daunting task.
With the multitude of events, from work meetings to personal commitments, it's crucial for users to have an efficient system to manage their calendars.
However, the method of updating these events can significantly impact the user experience.

This article explores why event subscriptions are tempting, but a bad idea and why sending events via email as ICS files or using tools like Add to Calendar PRO is a superior approach.

The Problem with Calendar Subscriptions

At first glance, subscribing to a calendar might seem like an efficient way to stay updated with events.
The idea is simple: subscribe to a calendar and automatically receive all updates.

However, this approach has several drawbacks that can frustrate users.

1. Calendar Overload

Subscribing to multiple calendars can lead to calendar overload.
Users don't want an endless list of calendars cluttering their interface. This can make it difficult to find important events and can lead to confusion and missed appointments.

Users prefer a streamlined calendar that contains only the events relevant to them.

2. Lack of Specific Notifications

When users subscribe to a calendar, they may not receive specific notifications about changes to events.
For instance, if a meeting time changes, the user might not be explicitly notified. Instead, they would need to regularly check the calendar for updates, which is inconvenient and prone to errors.

Users need explicit notifications to stay informed about changes.

3. Inflexibility and Lack of Control

Subscriptions can also be inflexible. Users have limited control over which events they want to keep or discard.
Once subscribed, all events from that calendar are added, regardless of their relevance.

This lack of control can lead to frustration and inefficiency.

The Alternative: Sending Events via Email

A better approach is to send events directly to users via email, either as ICS files or using tools like Add to Calendar PRO.
This method addresses the issues associated with subscriptions and offers several advantages.

1. Direct Integration into Existing Calendars

When events are sent via email as ICS files, users can easily add them to their existing calendars.
There is no need to subscribe to a new calendar, and the event is integrated seamlessly.

This keeps the user's calendar organized and prevents the clutter associated with multiple subscriptions.

2. Explicit Notifications for Updates

Sending events via email ensures that users receive explicit notifications for any changes.
If the time or location of an event changes, an updated ICS file can be sent, and users will be directly informed.

This reduces the risk of missed appointments and ensures that users are always up-to-date.

3. Enhanced User Control

By sending events individually, users have greater control over their calendars. They can choose which events to add and which to ignore.
This selective approach allows for a more personalized and manageable calendar experience.

Implementing the Best Practices

To effectively keep users' calendars updated using email, consider the following best practices:

1. Use ICS Files

ICS (iCalendar) files are a standard format for calendar data exchange. Most calendar applications, such as Google Calendar, Apple Calendar, and Microsoft Outlook, support ICS files.
By sending events as ICS attachments, you ensure compatibility across various platforms. This allows users to add events with a single click, enhancing convenience.

ICS files also come with great functionality when it comes to updating events. You can directly define such a file as update to override any existing event!

Creating properly formated ICS files (including time zone management and updates) can be very complicated or easily wrong. Add to Calendar PRO makes the creation of such files as easy as breathing, using latest technology and offering best in class compatibility.

2. Utilize Tools like Add to Calendar PRO for edge cases

Add to Calendar PRO also allows users to add events to their calendars directly from a link.
This eliminates the need to download and import ICS files manually. When a user clicks on the link, the event is automatically added to their preferred calendar application.

This streamlined process enhances user experience and ensures that events are quickly and easily integrated.

3. Provide Clear and Concise Event Details

When sending events via email, ensure that the details are clear and concise.
Include essential information such as the event title, date, time, location, and any additional notes.
Clear communication reduces confusion and ensures that users have all the necessary information at their fingertips.

4. Send Updated Events Promptly

If there are any changes to an event, send an updated ICS file or link as soon as possible.
Prompt updates ensure that users are aware of any changes and can adjust their schedules accordingly. This proactive approach minimizes the risk of scheduling conflicts and missed appointments.

Conclusion

Keeping events updated in users' calendars is crucial for effective time management.

While calendar subscriptions may seem convenient, they come with several drawbacks, including calendar overload, lack of specific notifications, and inflexibility.
Sending events via email as ICS files and/or using other options from Add to Calendar PRO offers a superior solution.

This method provides direct integration into existing calendars, explicit notifications for updates, and enhanced user control.

By implementing these best practices, you can ensure that users' calendars are always up-to-date, organized, and efficient.

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